I recently caught up with model and blogger extraordinaire Holly White for a chat about her blog ‘Holly Loves The Simple Things’ and all things fashion…
PJ / So you recently signed for IMM models, can you tell us a little about how that came about …
HW/ I actually began talking to IMM back in October 2015 when they scouted me off of Instagram. At that time, I’d never modelled before and had just been taking blog photos of myself in my garden. They asked me to come down to London to meet them and for them to basically see if I actually had any potential or not.
Back in October, I was still a little bit insecure with myself and had the most awful drawn on eyebrows haha (why God? why?!) so when I went down to meet them, I didn’t necessarily scream ‘model!’. However, they still seemed to like me so kept in contact with me and had placed me on their UK Talent Pool Board.
If we fast forward a bit to February 2016, I’d been modelling for almost 4 months now and had had a lot more experience in front of the camera. IMM asked me to go down to London for a test shoot without really knowing whether I was still completely hopeless at modelling or still had dreadful drawn on eyebrows or not. Essentially, I did the test shoot and the same day the gave me a contract and asked me to join their Main board of models! Ever since, I’ve been so so happy!
They’re honestly some of the nicest and most caring people out there in this industry and I couldn’t be more thrilled to be signed with them. (I cried on the phone to my Mum on the way back to Euston station because I was so overwhelmed haha)
PJ / Your ‘Holly Loves the Simple Thing’s’ blog attracts a loyal audience, can you tell us how you started the blog …
HW/ I started my blog after dropping out of College back in November 2014. I had been diagnosed with some illnesses and had basically become house bound. I needed something to distract myself and one day I remembered that back in the summer I had actually started a blog. I’d barely written on it before and had been doing exams when I first started it. I decided it was time I tried to pursue my blog since it was always something I’d wanted to do after reading blogs and watching YouTube for years and now I had so much free time to spend on it!
PJ / What ignited your love of fashion and who is your biggest inspiration?
I’m not really too sure what ignited my love of fashion. I was actually really really unfashionable until I was about 14, but then I think I just started to see how I could express myself through what I was wearing and show off my personality through different outfits.
“I’ve always been influenced by so many different people. I especially love Alexa Chung, The Olsen Twins, but I also find inspiration mostly from Bloggers and even just people walking on the street!”
PJ / It’s clear that styling is your strong point – any plans or ambitions to work as a stylist in addition to work you to now?
HW/I’d never really thought about becoming a stylist until I started modelling. I’m completely rubbish at trying to style myself when I’m the model, but I think I’d be pretty good at it if I were styling someone else! I think it’s something I definitely want to give a go in the future.
PJ / What books/magazines are currently on your bedside table?
HW/ I absolutely love reading Vogue and Elle magazines. I’m not so much interested in actually reading the articles as I am at looking at the trends and especially all the adverts in the front. I love admiring the different editorial shots and models!
PJ / As a model you are really driving your own folio and have a distinctive brand, how would you describe your brand in a few words?
HW/ I’ve never really thought about my ‘brand’ before. I would maybe say, minimal, natural, fun and quirky. But I honestly don’t really know haha!
PJ / Which model would you most like to work with and why?
HW/Oh wow! There are sooooo many models I’d love to work with! I obviously love Alexa Chung and I’m currently obsessed with Frederikke Sofie, Ruth Bell, Kendall Jenner, Peyton Knight, Edwina Preston, Emma Laird and soooo many more! But I think I’d absolutely love to work with Kate Moss – she is the queen!
PJ / Your images on the blog are wonderfully simple and minimalist, can you give us 3 tips on mastering the selfie?
HW/ Find the light – A good selfie always needs good lighting! 2. Know you’re angles – Remember which way to position your face in order to get the perfect flattering shot. 3. Have fun with it – Don’t take your selfies too seriously!
PJ / If you could invite 3 people – (dead or alive) to dinner who would you invite?
HW/This is such a tough question! Off the top of my head I think I would have to say Marilyn Monroe, Alexa Chung and Karl Lagerfeld – but that’s without really taking the time to think about every possible person I could choose from…
PJ / What are you watching at the moment?
HW/At the moment I’m really into watching old seasons of America’s Next Top Model. I’ve been working my way back all the way from Season 22 and now I’m currently watching Season 3. It’s just so addictive but I suppose also pretty educational for someone just starting out in modelling.
PJ /Where do you like searching for creative inspiration?
HW/ I love looking at images on Instagram and Tumblr. I always feel really inspired by images that people take whether that be of a place, object, person – all photos are unique and I love seeing things from different people’s perspectives! I also love reading blogs and magazine articles – I like people who stand up for what they believe in and share their thoughts.
PJ / How do you balance the demands of working creatively?
HW/ Being both a model and a blogger can be quite difficult sometimes. If I’ve got a busy week of shoots or I have a casting, then it’s difficult to make time to photograph outfits and write posts for my blog. I find the best way is always to plan ahead. I plan my blog posts in advance and make sure I’ve always got posts ready to go in case there’s a time I’m super busy and unable to shoot. I plan out everything from the photos I post on instagram, to my tweets, absolutely everything – it’s best to be organised!
PJ / What’s your favourite film and why?
HW/ As someone who absolutely loves films, this is a really tough question. There are some older films that I love such as The Breakfast Club, 10 Things I Hate About You and Clueless but there are also some more recent ones that I adore such as The Wolf of Wall Street, The Theory of Everything or Legend. It’s too hard to choose – I’d need a good week to think about it!
PJ / Six months on a desert island and you can only take a limited amount of beauty items with you… what’s going in the bag?
HW/ I’m quite simple when it comes to beauty so this wouldn’t be too stressful for me! I’d take my trusty Forever Living facewash, a good lip balm (something like Carmex) and some shampoo and body wash, obviously!
PJ / What fashion trends have you really loved this year?
HW/ I’m absolutely loving the frills / pleat trend. I just love the feminine vibe that it gives. I also am loving the pastel pinks and denim, as well as the quirky glasses that everyone seems to be wearing.
PJ / One day of clothes shopping anywhere in the World – where would you go?
HW/ I’ve never really been anywhere other than my local town or into Manchester/London for shopping. I’d probably have to just say London because at least I know that they would have places I love to shop and pieces that I can afford. There’s no point saying Paris when my bank balance says £3.09 haha!
PJ / What’s your favourite fashion brand and why?
HW/ I absolutely love shopping on ASOS. They just have absolutely everything you could be looking for with such up-to-date stock and always give you a variety of styles. I just love them!
PJ / Can you give us your current 3 favourite Blogs?
HW/ 3 is way too small a number, but some of my absolute favourites are: Sammi from http://www.samanthamariaofficial.com/, Chloe from http://www.thelittleplum.co.uk/ and Patricia from http://www.peexo.co.uk/.
PJ / Where can we expect from you, the blog and the youtube channel over the next six months?
HW/ It’s hard to predict the future but in terms of Blogging and YouTube, I just want to keep at it. It’s something that gives me so much happiness and freedom to be creative and express myself. I want to begin talking about some more ‘hard hitting’ subjects whilst also continuing documenting my person style. Hopefully more and more people will find my blog too – It’s always exciting to see growth on your platform.
Then, in terms of Modelling, I can’t wait to start pursuing it fully as my job. I am so passionate about it and have the world’s best agency, so we’ll just have to see where the wind takes me!
You can follow Holly at http://www.hollylovesthesimplethings.co.uk